Color Inc.’s upscale gift and collectible souvenir concept, the Best Of Stores, has quickly become the “insider’s guide” to a particular area…offering themed gifts, unusual local items and collectibles. Featuring a broad range of product categories, the visual merchandising and display of a Best Of store is designed to excite, to overwhelm and to not allow any customer to leave empty handed!

From keychains to clocks, from magnets to museum reproductions, a Best Of store is one stop shopping for visitors and local shoppers alike. Many customers select a multitude of products and then allow store staff to assemble a gift box or a basket that is infused and alive with the flavor of a particular area.

Special events and famous local attractions serve as product inspiration in The Best Of Stores. From local marathons to local restaurants, from celebrities to festivals…all serve as opportunities to offer “officially” licensed merchandise, and for the store and staff to serve as informal “information centers” about any and all events and attractions in each city.

Business travelers appreciate a Best Of store’s disciplined selection and courteous service. Locals often contact the store for city themed “gift” ideas – as gifts to either relatives or clients. Store staff and corporate marketing promote directly to tour groups and the motorcoach industry, bringing even more traffic to the mall or center.