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Making History stores provide a unique, and refreshingly entertaining and educational shopping experience for the visitor or local shopper. Making History utilizes a region’s interesting and varied history as a backdrop to a wonderful selection of locally-themed apparel and gifts. From time to time, Making History stores feature live actors to portray characters from history, for example, Ben Franklin in the Making History Philadelphia store. Store design often features authentic items (antiques) as props and displays, and enlarged photographs that impart a sense of place and time. The merchandise selection of a Making History store can be tailored to address a variety of target markets and to work within a center’s existing merchandising mix. Vendors of the Making History concept include Mystic Seaport Museum, Authentic Models, and a collection of small entrepreneurial companies with which relationships and products have been developed for many years by Making History merchants and buyers. Museum store quality build-out and product selection allows a Making History Store to present a compelling and authentic specialty retail experience. |
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