May 4, 2006

Contact: Mary Kay Marquisos
mmarquisos@mpea.com
312/791-6237

FOR IMMEDIATE RELEASE

Rah, Rah! Sis Boom Bah! Varsity Stop Outfitters brings Collegiate Garb to Navy PierŪ

Navy PierŪ, home to more than 50 varied and unique shops, brings Chicago a one-stop store for all things "collegiate". Varsity Stop Outfitters is an exciting, colorful and interactive retail store providing the best sampling of college and university-themed goods in Chicago and the Midwest, and is set to open at Navy Pier May 8.

Offerings will include officially licensed apparel from the Big Ten schools such as The University of Illinois, Northwestern University and The University of Michigan, as well as other Midwest schools. Apparel will include the classic hooded sweats-notoriously favorite "library attire"-adorned with official college logos, as well as more fashionable and technical apparel celebrating some of the best universities and colleges in the United States.

"From frisbees to Foosball, Varsity Stop Outfitters will be an entertaining and "educational" stop for guests at Navy Pier," said Tom Emmoms, Vice-President of Color, Inc., operators of Varsity Stop Outfitters.

Navy Pier, along with Color, Inc., is thrilled to replicate the "on campus" experience for Chicagoans, hometown college fans and Chicago visitors at Navy Pier. Popular campus lifestyle apparel lines such as Life Is Good will be prominently featured. The "college library" section of the store will offer books about Chicago and the Chicago college scene.

"It's a great way to bring the various Chicago college and university campus stores to one spot," said Tim Macy, general manager of Navy Pier "We think Varsity Stop Outfitters will be a great fit with Navy Pier's retail offerings."